Lost in Translation?

So I’m not sure if the sign in the following picture is a result of language barrier, part of the Turkish sense of humor, or both:

Genuine Fake Watches

I spotted the sign in a booth near the ruins in Ephesus, Turkey, a stone’s throw from where St. Paul is said to have spoken to the Ephesians. Judging by the commerce that surrounds the place (“Hey, mister, you want your picture taken with a camel?”), I guess it’s safe to say that Turkey is a secular society.