Open Wide

Remember when ‘open wide’ was something that your dentist said to you? If I had any doubt about the efficacy of the Hollywood marketing machine, it was allayed first thing this morning when I saw the janitor in my building wearing a ‘National Security‘ T-shirt, which (not coincidentally) opens wide today. They must really need a big first weekend … (And, yes, you can interpret that to mean that when word-of-mouth gets circulating, no one’s going to want to see it.)